The film revolves around the story of the mysterious video tape that it's viewers will have to pay with their own lives. During a picnic in the mountain, two young girls Katie Embry and Rebecca Kotler join the group of friends and watch the tape. They in turn have to die.
The Ring doesn't have the wiliness or conviction to exploit either a single mother's guilt over child neglect or our collective queasiness over potential bad seeds. It merely alternates these themes and toys with them.
The slow pace gives us too much time to think about the story's lapses in logic. And Verbinski's style is so conventional that the various scare devices and horror images he throws on the screen feel oddly more comforting than frightening.